3D Hologram - Best Way to Safeguard Your Product from Cheap Imitation

Using 3D holograms has become the most easiest way to secure one’s business. Thousands of companies are using it all over the world.

Current competitive business environment where ‘me too’ products are ready as soon as  one launches a unique product in the market and this trend is prevalent from high-end electronic items to low cost plastic items. It seems everywhere copying is high, and people try to use the value of brands by imitating them at very low cost. One can find imitation watches to imitation Armani suits at half the price available in the streets of their cities.

Any business product needs to be saved from such fake products to survive in the market, and using 3D hologram is one of the cheapest and best ways to keep the uniqueness of the product intact. 3D hologram is widely used nowadays to keep imitators away. Any producer or marketer can use this technique of 3D hologram to safeguard his business interest while launching a product in the market. They can use it in innovatively in packaging, so that it will be difficult to copy or at least make a cheap imitation of it.

3D hologram is a sticker, pasted on a package and made with advanced technology; objects and images are visible, differently in a hologram, while looking at it from different angles. It has some imaginary depth or dimension,   which is not present in an ordinary hologram. Ordinary hologram can be copied very easily but imitating the exact copy of a 3D hologram is somewhat difficult,  if not impossible.

A business needs a well managed strategy to ward off any type of competition coming in its way. It is difficult but many companies have successfully implemented their business strategies successfully and created a demand for their products in the already competitive market. Top notch companies all over the world have used different tactics to ward off competition coming before them, like secret formula of fried chicken; though anyone can fry a chicken but KFC has created a niche for them by innovating their recipe as well as keeping their secrets intact. The same is true for McDonalds and Coca Cola as well.

But this secrecy is not an option for businesses like clothes manufacturing, or any packaging items including throwaway eatables and electronic toys etc. In order to ward off entry level competition of cheap imitation of their product one can take refuge in easy solutions to maintain the uniqueness of their product. 3D hologram is one of the many solutions easily available to any manufacturer today. By using this technology of 3D hologram one can easily ward off entry level competition as imitators do not find 3D hologram copying process as business viable as it will eat their profit and raise their cost.

Producers can also use 3D hologram packets for packaging their products which will also hinder the entrance of copycat me too products in the market for competing their products. All these will lead to enhanced brand value and brand positioning of any product that a producer can leverage for the growth of their brands and getting more value for shareholders and end product user.

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Using Security Holograms Is The Best Way To Hit The Black Market Of Counterfeits

Counterfeiting has emerged as a troublesome epidemic in past few decades. It is viable in almost every segment of the market all over the globe. Whether it is food products or medicines, or cold drink, or milk, or anything that is in demand, fake products are found everywhere in the market. Duplicate products are a threat to the market and to the society, as these have evil effects because of their poor quality. There is a range of methods that can help brands from getting counterfeited. 

A number of companies have started using security holograms to tackle illegal counterfeiting. There are many kinds of security holograms that are made considering the brand and the quality of the product. However, it might be possible to imitate the style, make and quality of a product, but it is never possible for fakes to copy the uniqueness of a security hologram.

The glittering foil or the sticker on medicine packages, bank cards, food products, deodorants, or many other products of your favorite brands are actually security holograms. These stickers and foils are made in a way that it reflects the brand’s message along with its logo, if seen from different angles. Moreover, these are given unique secret codes that are provided by the manufacture, and which can not be copied in any condition. Even more, while designing and preparing holographic stickers, there is intense security and privacy that no one gets to know what exactly is happening inside the lab. These safety labels are made using different technologies and are of different kinds; such as- 2D and 3D Holograms, aluminium holographic stickers, laser stickers, thermal printed labels, barcodes, promotional holograms, warranty stickers, etc. All these are meant for different purposes and have different uses.

Offering great safety solutions, various hologram manufacturers offer customized services to brands and products. These labels are made according to the requirement of the product manufacture. After the designing of coded holographic stickers and foils is completed, these are pasted on the product package by the manufacturer.

If it is to be used on bank cards, it will contain encrypted data along with a unique code and details about the customer, bank, account, and many other pieces of data; these sets of data can only be read by the bank systems. If a faker decides to fake the style of a bank card, he will copy the looks, and the codes that are visible on it, but it will be impossible for him to copy the secret codes in it.

Similarly, for food products, you can see small rectangular or a square sticker pasted on the package that will reflect the brand logo from different angles. You can check the hologram employed by the manufacturer on the website of the brand.

By using security holograms, it has become possible for many to say a big NO to counterfeited products. These are like relief camps in a flood caused by counterfeits.

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Preventing Counterfeiting Of Drug With Pharma Labels

Today medicine market or pharma market is one of the fastest growing sectors, where new inventions and product improvements are taking place. Almost all the big pharma companies invest a substantial proportion of their earning in Research and Development to gain an upper hand among competitors, enjoy a monopoly of the drug found by them and a premium for it, to fund their future research programs. The major challenge faced by any pharma product enjoying the benefit of research and innovation of their R&D team is a threat of counterfeit drug manufacturing companies who are ready to copy their product and eat their profits as well as bring down the reputation of the company by selling substandard product to the customer.

Companies can resort to many tactics to overcome copycat me too products, which are quite cheap and low quality, and produced just to milk the goodwill garnered by company in the market. These tactics could be like using strong lawyers’ team to bring the culprit to book or use innovative packaging and pharma label to overcome the problem of cheap imitation.

According to WHO (World Health organization) the use of counterfeit drugs or fake drugs cannot be ascertained. There is still no accurate figure to estimate counterfeit drugs.  A new name is being given to these types of products SSFFC (Substandard, Spurious, Falsely Labeled, Falsified and Counterfeit) Medicines. These medicines are available all over the world to gain more profit easily over the brand build by R&D of another company. For example there are many places that are selling fake Cialis, which should be only available on the prescription of doctor. The copying is not only limited to actual molecule of the drug but also in packaging and pharma labeling of the medicine.

According to economist Roger Blake, who specializes in health economy and also the author of the book ‘PHAKE’, that the companies of countries like India and China are in the forefront of copying and producing fake medicines. Pharma labeling innovatively is one of the best ways to counter the counterfeit medicines available in the market. These pharma labels could be used in such a way that it becomes a costly affair for a copycat.

All the pharma companies that have good number of patented products are taking various measures to overcome the competition and threat generating from SSFFC or counterfeit fake drug copying their products. By using Medical representative to impart the use of their products to doctors who in turn recommend it to patients and making them aware of the brand value and innovative drug of their company. Also by good advertising and making the customers aware of the differences in the pharma labels of their product and the pharma label of the product of the SSFFC.

Health departments of many countries like Rwanda, EU, etc. are taking special care to test the drugs reaching their ports and if found them SSFFC then penalizing the importers. India is also taking measures to stop the companies from producing fake drugs by inspection of factory premises as well as bringing the culprits to the book. Same types of measures are being taken by china nowadays to stop SSFFC.

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Different Types of Security Holograms

In a marketplace, which is flooded with fake products, brands are losing their identity. Most of the times, brands get drowned in a highly competitive environment, even after being of good quality.

If you would remember, in your childhood, there was a candy (better call it a toffee) called Swaad, which had a very tickling taste that you remember sometimes, while missing your old days.

Do you know, it is still in the market, but is not sold at your nearby general or daily stores? Sometimes on highways, or maybe in a distant cigarette shop, you will find that toffee. But, if you remember, it was available at almost every nearby general store. Then, all of a sudden, what happened? Why it got disappeared from the market?

A probable answer to the above question could be the significant competition. It was their heavyweight competitors that let that candy out of the market. Before it got disappeared, it was rumored (may be true) that the toffee was not a good toffee anymore and most of the toffees were melted inside the package. It badly affected the sale, and very soon, it was disappeared by those daily stores, where it used to be sold. Chances are there that it was hit by the counterfeits.

Had the manufactures used some safety measures to secure their brand, it, still, would have been a good competition in the market. They could have used a customized security hologram to prevent the counterfeiting activities that harmed the identity of their product. There are many types of security solutions available, which are used by thousands of thousand brands across the globe. Let us have a look-

2D Holograms: These are one of the most used security solutions in the world. It is a sticker, made using unique images-logo and brand message- and displays the identity of a brand.

3D Holograms: These are, nowadays, the most optimized security hologram, being used by countless brands and manufacturers. It displays three reflections from different angles or dimensions.

Holographic Aluminum Foil: These foils are mostly used in the wrappers and packages of medicines. These aluminum foils can be customized according to the requirements.

Laser Stickers: These security holograms are designed using laser printing technology that ensures the highest level of security and privacy. These stickers are printed via a special printing equipment that gives out unique images.

Barcode Labels: Every product, these days, comes with a barcode image or diagram, which contains all information about that product. Every barcode is unique, and it is almost impossible copy the imaging system of that.

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Rising Demand of Security Holograms

In the past few years, the demand of security holograms has risen many a folds. Holograms are pasted on products and packages and say something about the brand, which they belong to. These stickers are pasted or may be printed on a product, and showcase that the product is original.

Counterfeits are at extreme these days, and have a huge presence in the consumer goods market. Did you buy a brand of pasta a couple of days back, which does not taste as good as it used to do earlier? If your answer is yes, then maybe you would have bought a fake packet of pasta, and you would have started thinking that what has happened to the brand. But, in fact, it is not the brand; it is the work of black marketers or counterfeits. They create the exact copy of products, and supply the same in the market. Their fake products have the same resemblance but the quality as originals. These fake products are prepared under the down process of manufacturing and packaging, and most of the time in a dirty environment. The production cost of duplicate products is quite less. Thereby, if sold having the logo of  a popular brand, it offers handsome margins to the fakes. Resellers and shop owners also sell these counterfeited products just to earn extra margins.

To prevent such cases, scientists have prepared anti-counterfeit solutions that have cropped the wings of these illegal counterfeits. Using a security hologram is one of those solutions. These labels are cost effective, and cannot be copied. Being affordable is the main reason for the rise in the demand of the holographic stickers. It hardly affects the production cost of goods.

Popularly found on food products, banknotes, credit and debit cards, medicine wrappers, security holograms can be seen on packages of almost all popular goods and services. Let us know some more fact that why security holograms are getting popular-

Customized Design: These labels are one of the most secure ways to maintain the identity of a product or brand. These 2D or 3D stickers are prepared under high security, and it is almost impossible to create the exact image of these stickers. Black marketers can court the original product but cannot copy the style and uniqueness of its hologram.

Uniqueness: Every hologram is unique in its own. Apart from the brand logo and name, it has a unique code in it, which is defined and given by the company or manufacturers. Thereby, copying a security hologram is impractical.

Make: The way a hologram is pasted on a product package, it is really impossible to take it off and paste it again on another package. It will lose its physical looks.

Safety: Security labels are made under high security scanners, and it is impossible for folks  to create the image as real as real sticklers.

Having such advanced features, these holographic stickers are getting popular among companies and manufacturers around the world. And, on the other hand, it is getting difficult for illegal manufacturers to copy and produce the counterfeit products and goods. In recent few years, the demand of holographic stickers has risen to a new level because of the current flood of fakers. This also has led companies to opt for a secure solution. And there could be no better solution than security hologram. 

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Anti-counterfeit Solutions: A Technology That Saves Your Business

There are a number of goods and services, around, that get copied and become a threat to the society because of their poor and illegal make. These fake products are made by evil practitioners of the market. Manufacturers of these fake products, too, are business owners. But unlike famous ones, they do not work for the society, but for themselves.

Big names in the market are always worried about the fake reproduction of their products and services, which happens by all means. Duplicate products and services seem as same as the real ones, and harm both the brand and the consumers. They defame the original brand with their low quality and service. They are not only maligning the brand but are also harming them with great financial losses. Most dangerous scenarios can be seen, whenever there has found a fake food product. The ingredients, the process of making, the process of packaging everything is far worse than the processes of the real manufacturer. The poor quality ingredients may make the consumers feel sick, and get serious diseases.

Not only food products, but the counterfeits are found in almost every segment of the market. The days are gone, when duplicates were used only in the film industry. There are several brands that have earned the reputation after a long, cut throat run. There can be seen duplicate mobile phones, televisions, clothings, water bottles, credit-debit cards, medicines, kids’ toys and many other products and services that are targeted by the fakes on the market. And consumers as well as manufacturers both are the target. But now there are a number of anti-counterfeit solutions that can prevent the business owners to bear losses and save their brand from the attack of the fakes.

These anti-counterfeit Solution help brands maintaining the originality and the identity, as well. These are actually safeguards that save businesses and the society. Utilizing these measures have become a necessity of the time. The best and the most used guard is using the anti-counterfeit labels. There are available a few fine service providers, who prepare reliable solutions.

These labels can be made considering the class, market and the name of the brand. As these labels are made under high security measures, it is almost impossible to copy the design and the make of these security labels.

Most often, these labels contain information about the brand, the company and the originality. But in many other cases, these labels have the price written as well. These holograms give the best anti-counterfeit solutions in saving a business from fakes. These labels give consumers a message that they are using the real product of their desired brand as these are designed and made according the specifications given by the manufacturers. 
  
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HOW Are 2D Holograms A Bulwark TO Your Creation?

Any brand is a brand, only when the customers, the supreme boss of the market, count upon the respective products and articles on that particular brand. However, turn to the other side of the coin and you could easily discover that the articles and products of the so called ‘brand’ pervade the streets and bazaars of any city. Moreover, it attracts a restless crowd, as the hawkers sell those so called ‘branded’ articles at a relatively low price. It is a serious case of counterfeiting. The market here, dance at the whims of the fake and insatiable manufactures and retailers respectively. In the prevailing circumstances, one hardly bothers to find out, what a 2D hologram is and how does it work?

Although, the science of Holography was invented in the year 1947 but it was valued only when the Laser (Light Amplification by Stimulated Emission of Radiation) beams were developed in the year 1960. The perfect use of lights, lenses and photographic plates give birth to authenticity and identity in the form of a 2D hologram. These Holograms are embossed with the words, picture and signs which are almost impossible to replicate.

Undoubtedly, it is a bulwark against counterfeiting but only when you are familiar with it.

Vikram Singh, who runs a ready-made apparel shop, says, “Who knows that what they sell at the showrooms in the malls is genuine. The glittering stickers can always be tampered. Moreover, the customers hardly know how to check the authenticity.” It can possibly be tampered, but you would be surprised to know that despite being tampered, the 2D hologram’s residue lives to serve your varied interests.  

     

Gone are the days of infancy, when the customers scrutinized an article or a product, before getting convinced to have bought it. Slowly and gradually, the supreme boss of the market has turned to be reluctant. The customers now hardly find time to verify the authenticity and originality of a particular product. “I don’t know what they send to me. I just order online, whatever I want. They deliver my order at my doorsteps and it saves a lot of time for me. I am least bothered to check for the 2D or 3D Holograms. I do not know how to verify the label bearing the signs of authenticity,” said Shiraj Shiekh, a voracious reader.

2D holograms are a perfect safeguard to your mind’s baby, not because it is almost impossible to replicate, but because there are myriad methods by which it protects your creation. For extra security, it consists of hidden text like VOID or CANCELLED, inside the sticker. Whenever the hologram sticker is tampered with pressure, the sticker residue will live to show these hidden texts. Apart from this, there are Laser readable hidden text on the sticker. This can only be read when a Laser pointer is directed to the sticker. Moreover, these stickers also consist of the micro-text or images, which cannot be read with eyes naked. It happens to be possible only through a magnifying glass.

Lasersec India: Hologram Stickers Manufacturer

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