Different Types of Security Holograms

In a marketplace, which is flooded with fake products, brands are losing their identity. Most of the times, brands get drowned in a highly competitive environment, even after being of good quality.

If you would remember, in your childhood, there was a candy (better call it a toffee) called Swaad, which had a very tickling taste that you remember sometimes, while missing your old days.

Do you know, it is still in the market, but is not sold at your nearby general or daily stores? Sometimes on highways, or maybe in a distant cigarette shop, you will find that toffee. But, if you remember, it was available at almost every nearby general store. Then, all of a sudden, what happened? Why it got disappeared from the market?

A probable answer to the above question could be the significant competition. It was their heavyweight competitors that let that candy out of the market. Before it got disappeared, it was rumored (may be true) that the toffee was not a good toffee anymore and most of the toffees were melted inside the package. It badly affected the sale, and very soon, it was disappeared by those daily stores, where it used to be sold. Chances are there that it was hit by the counterfeits.

Had the manufactures used some safety measures to secure their brand, it, still, would have been a good competition in the market. They could have used a customized security hologram to prevent the counterfeiting activities that harmed the identity of their product. There are many types of security solutions available, which are used by thousands of thousand brands across the globe. Let us have a look-

2D Holograms: These are one of the most used security solutions in the world. It is a sticker, made using unique images-logo and brand message- and displays the identity of a brand.

3D Holograms: These are, nowadays, the most optimized security hologram, being used by countless brands and manufacturers. It displays three reflections from different angles or dimensions.

Holographic Aluminum Foil: These foils are mostly used in the wrappers and packages of medicines. These aluminum foils can be customized according to the requirements.

Laser Stickers: These security holograms are designed using laser printing technology that ensures the highest level of security and privacy. These stickers are printed via a special printing equipment that gives out unique images.

Barcode Labels: Every product, these days, comes with a barcode image or diagram, which contains all information about that product. Every barcode is unique, and it is almost impossible copy the imaging system of that.

  Lasersec India: Hologram Stickers Manufacturer

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Rising Demand of Security Holograms

In the past few years, the demand of security holograms has risen many a folds. Holograms are pasted on products and packages and say something about the brand, which they belong to. These stickers are pasted or may be printed on a product, and showcase that the product is original.

Counterfeits are at extreme these days, and have a huge presence in the consumer goods market. Did you buy a brand of pasta a couple of days back, which does not taste as good as it used to do earlier? If your answer is yes, then maybe you would have bought a fake packet of pasta, and you would have started thinking that what has happened to the brand. But, in fact, it is not the brand; it is the work of black marketers or counterfeits. They create the exact copy of products, and supply the same in the market. Their fake products have the same resemblance but the quality as originals. These fake products are prepared under the down process of manufacturing and packaging, and most of the time in a dirty environment. The production cost of duplicate products is quite less. Thereby, if sold having the logo of  a popular brand, it offers handsome margins to the fakes. Resellers and shop owners also sell these counterfeited products just to earn extra margins.

To prevent such cases, scientists have prepared anti-counterfeit solutions that have cropped the wings of these illegal counterfeits. Using a security hologram is one of those solutions. These labels are cost effective, and cannot be copied. Being affordable is the main reason for the rise in the demand of the holographic stickers. It hardly affects the production cost of goods.

Popularly found on food products, banknotes, credit and debit cards, medicine wrappers, security holograms can be seen on packages of almost all popular goods and services. Let us know some more fact that why security holograms are getting popular-

Customized Design: These labels are one of the most secure ways to maintain the identity of a product or brand. These 2D or 3D stickers are prepared under high security, and it is almost impossible to create the exact image of these stickers. Black marketers can court the original product but cannot copy the style and uniqueness of its hologram.

Uniqueness: Every hologram is unique in its own. Apart from the brand logo and name, it has a unique code in it, which is defined and given by the company or manufacturers. Thereby, copying a security hologram is impractical.

Make: The way a hologram is pasted on a product package, it is really impossible to take it off and paste it again on another package. It will lose its physical looks.

Safety: Security labels are made under high security scanners, and it is impossible for folks  to create the image as real as real sticklers.

Having such advanced features, these holographic stickers are getting popular among companies and manufacturers around the world. And, on the other hand, it is getting difficult for illegal manufacturers to copy and produce the counterfeit products and goods. In recent few years, the demand of holographic stickers has risen to a new level because of the current flood of fakers. This also has led companies to opt for a secure solution. And there could be no better solution than security hologram. 

 Lasersec India: Hologram Stickers Manufacturer

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Anti-counterfeit Solutions: A Technology That Saves Your Business

There are a number of goods and services, around, that get copied and become a threat to the society because of their poor and illegal make. These fake products are made by evil practitioners of the market. Manufacturers of these fake products, too, are business owners. But unlike famous ones, they do not work for the society, but for themselves.

Big names in the market are always worried about the fake reproduction of their products and services, which happens by all means. Duplicate products and services seem as same as the real ones, and harm both the brand and the consumers. They defame the original brand with their low quality and service. They are not only maligning the brand but are also harming them with great financial losses. Most dangerous scenarios can be seen, whenever there has found a fake food product. The ingredients, the process of making, the process of packaging everything is far worse than the processes of the real manufacturer. The poor quality ingredients may make the consumers feel sick, and get serious diseases.

Not only food products, but the counterfeits are found in almost every segment of the market. The days are gone, when duplicates were used only in the film industry. There are several brands that have earned the reputation after a long, cut throat run. There can be seen duplicate mobile phones, televisions, clothings, water bottles, credit-debit cards, medicines, kids’ toys and many other products and services that are targeted by the fakes on the market. And consumers as well as manufacturers both are the target. But now there are a number of anti-counterfeit solutions that can prevent the business owners to bear losses and save their brand from the attack of the fakes.

These anti-counterfeit Solution help brands maintaining the originality and the identity, as well. These are actually safeguards that save businesses and the society. Utilizing these measures have become a necessity of the time. The best and the most used guard is using the anti-counterfeit labels. There are available a few fine service providers, who prepare reliable solutions.

These labels can be made considering the class, market and the name of the brand. As these labels are made under high security measures, it is almost impossible to copy the design and the make of these security labels.

Most often, these labels contain information about the brand, the company and the originality. But in many other cases, these labels have the price written as well. These holograms give the best anti-counterfeit solutions in saving a business from fakes. These labels give consumers a message that they are using the real product of their desired brand as these are designed and made according the specifications given by the manufacturers. 
  
Lasersec India: Hologram Stickers Manufacturer 

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