The Growing Demand for Hologram Stickers

It is an exceptionally vital problem to address to for both the producer and the buyer, both of whom are deliberately hoodwinked and eye washed regarding offering or purchasing the item in the nearby market. The part of security hologram stickers come to be correlated as these hologram stickers avoid the fake enactment submitted by the black business marketers who have the aim of offering the item in the customer showcase at low costs and under manufactured name. The part of hostile to fake stickers / logos additionally assumes an unequivocal part in keeping the innovation of your item sound. This will ensure the diversions of buyers who pay for the quality items. With fake industry and bootleg market climbing and making change, the item makers think about hostile to fake 3D hologram stickers as the true response in due order regarding all their necessities. 

The security 3D holographic stickers are intended further bolstering offer good fortune to the definitive itemized producers and also wholesalers and retailer who offer the items in the business. The security stickers are seen as the symbol of inventiveness and as the outcome of it, the clients feel sure that the item they are purchasing is unique and safe. Hologram Manufacturer makes these uncommon multidimensional images for the holographic stickers through the fusion of interesting laser methods. The procedure offers an extreme battle to the black business marketers who are generally watchful for the chances to make quick income work by doubling the items. The best thing about the holographic stickers is that they carry significant serenity to the clients as they know great that the item they are purchasing is a quality item and is produced from characteristic elements. There is no defilement of any sort in the item with holographic stickers. In straight terms, the item bearing hostile hologram stickers obviously indicates that the item is safe enough to be utilized and has all the fixings and constituents as given on the item name. 

Not at all like the fake items bearing copy names, the Security multi dimensional hologram stickers seen on the item likewise help in the advancing the brand in the business. A client who purchases the item from the rectal shop, structures a supposition about the item right from seeing the opposition to fake multi dimensional holographic stickers. The holographic stickers are seen as the part of brand distinguishing proof and each item assembling an organization strives hard to improve remarkable brand distinguishing proof such with the assistance of their logo, and this can be done with the help of the genuine security hologram stickers. Only conjecture for a brief moment what will be the general client response when she / he uncovers that the 3d image of the holographic stickers is doubled. It is here that organizations are laying more accentuation on against fake 3D holographic stickers to keep their brand safe and secured. This can be done by hiring a proper holographic Sticker in India manufacturing company for acquiring hologram stickers for their brand.

Read More

Technology behind Hologram Stickers

The holographic technique was originally developed by Dennis Gabor for which he won the Nobel Prize in 1971. The method he innovated proved instrumental in improving the functioning capacity of electron microscopes and still very much in use in electron microscopy. As far as commercial exploitation of the technique was concerned, (for use in optical holography), it had to wait till the invention of the laser technology in the 1960.

The advent of laser technology enabled the making of optical holograms that recorded and stored 3D images. With the passage of time the manufacturing process became more and more refined. Nowadays, holographic labels and stickers are made in different formats-transmission holograms (holograms using rainbow transmission technology are the latest refinement), reflection holograms, and Specular holograms. Originally, the holographic method incorporated the use of high frequency lasers that were expensive but presently diode lasers are used for making almost the entire range of holograms.

The Holographic Technology:

The holographic technique makes possible the recording of a light field that is produced as the result of reflection of light rays from different objects. Thereafter the light field is recreated in the absence of the original light source or sources. The holographic technology is to some extent akin to the system of sound recording where the sound field produced by resonating objects (musical instruments for instance) is programmed in a manner for reproduction later on.

A hologram is made when a light flash light up a scene and the imprint on the recording medium is captured. Additionally, some part of the light beams called the reference beam must be directed upon the recording surface or medium. Lasers invariably serve as the light source for recording holograms and they must be of prescribed wavelengths. Much like the photographic procedure, holographic images have to be recorded in a dark room within a specific time frame (exposure time). The exposure time is monitored using an electronic timer that automatically beams the laser rays for a prefixed time period and then shuts it off.

A somewhat improved arrangement for recording and capturing a holographic pattern comprises directing the laser beam on the recording surface via a number of intervening mediums that alters the beam in various ways. A beam splitter is the usually the integral intervening element used to bisect the principal beam into two similar beams going in two different directions. An interference pattern results when two distinct laser rays falling on the recording medium intersect with each other. This pattern, which is embossed on the medium is the raw or unrefined version of the hologram design that’ll be ultimately printed on the sticker or label.

Of the materials that serve as the recording element, a highly concentrated silver halide film is extensively used for capturing images with a very high resolution.

VIkas Bhatnager is a professional packaging expert. Dealing with anti-counterfeit measures, he has been contributing posts on holography for Lasersec India that have been manufacturing different types of hologram stickers and labels (2D/3D stickers, aluminum foil stickers, roll-ons, holographic paper labels and so on) since a decade now.

Read More

High Security 3D Holographic Stickers

Every year manufacturers spend a lot of money to produce goods and services with a hope that consumers would buy and appreciate them. On the other hand, consumers expect to get a total value for money. However, sometimes counterfeiters destroy this harmonious producer consumer relationship, thereby causing a loss to both consumers as he does not receive the promised quality of product, and the manufacturer as his brand image and revenue are crushed to pieces by the counterfeiter.

Counterfeiting is not a new phenomenon; it has been prevalent since the olden days. Easy access to technology and lack of measures on the part of manufacturers are some of the major causes of counterfeiting. However, with some smart moves the manufacturers can stay a step ahead of the counterfeiters and can facilitate the consumers with the high quality products.

Hologram stickers are a great way to put a stop to counterfeiting practises. Hologram stickers can be easily integrated into printing as well as packaging practises and have a vast field of application. E.g. manufacturers of passports, currency, toys, cars, credit card companies etc. can easily employ Hologram stickers to fight counterfeiting.

Holography is a process by means of which visual information can be recorded, stored and replayed in 3D (three dimension) form. While some holographic techniques are well evident to the human eye, there are also some machine read 3D holographic labels. While the former is most commonly used on products like books, cartons of milk etc.; the latter is used for high security purposes. Machine read holograms leave very little room for error and can be checked easily at the point of redemption or any random verification place in the market. They ensure a high degree of accuracy and are very effective in creating a safe and secure environment.

Whenever a 3D holographic sticker is held against light, a series of images become visible. Due to the property of “parallax”, twisting or turning the sticker in the presence of light, enables the observer to see a scene from a different depth and angle. This is primarily due to the presence of micro structures fused within the holographic sticker, which diffract the light falling on it.

Often, there are complex optical patterns on a hologram, which encode data about the appearance and depth of the photograph. These types of holograms require high precision optical instruments, lasers and other photo sensitive materials to create a master copy of the security hologram. Also, some holographic pictures can only be observed under certain special types of lights, which provide an additional level of security and verification.

3D holograms are extremely difficult to forge or reproduce as they are precisely duplicated from a master copy (highly difficult to create), by using complex as well as expensive machinery and tools.  Even the slightest tampering or scratching of holographic sticker destroys the infused image. The level of security of 3D holograms is well evident from the fact that passport makers, credit card makers, IDs, book publishers or even currency printers still employ them to avoid counterfeiting.

Read More

Top 5 Things to Look for When Selecting a Hologram Manufacturer

Hologram stickers and labels are increasingly being used by corporate entities and business establishments not only to accord uniqueness to their products and services but also to protect the same from duplicity and counterfeiting.

Competition is increasing day by day in every commercial or industrial segment as new players are entering the industry every day. Also, older players are adopting new and innovative business techniques to broaden their client base and increase their revenues. So, amidst such a scenario, you’d need to take up apposite steps to stay competitive and to ascertain a stable demand for your products or services. 

One way to make sure that your product(s) retain their originality and are immune from getting imitated or counterfeited by unscrupulous individuals, black-marketers and businesses is to use holographic labels and stickers. When a product of your concern is ascribed with a quality holographic mark, your customers will be able to identify and distinguish it from other products available in the market. A hologram can be the perfect solution for not only protecting your brand but for promoting it as well. But how do you choose a hologram manufacturing company from amongst the thousands and where each producer claims that they can offer customized solutions and make stickers which cannot be copied? You can base your selection by judging a manufacturer according to the following five criterions.

Advanced Technology

You should always choose a company that offers holographic solutions using the state-of-the-art technology. The company should be in a position to harness technologies like ‘dot-matrix origination’, ‘2D/3D origination’, and e-beam origination. The organization should have a R& D department for innovating new products and should also have a QC department for screening all the products going through and coming out of the assembly lines.

Customization

The establishment that you ultimately select should be able to deliver your consignments and orders according to your specifications. In other words the organization should be able to extend customized or optimized hologram solutions. The holographic stickers made by the firm should synchronize with your products and also match the packaging. The company should be using patented technology for manufacturing optimized hologram stickers and labels.

Marketing Robustness

The company should be able to undertake orders and complete delivery within your prescribed deadlines. It should also be able to offer after unquestionable after sales service and support. You should able to entrust your projects at rates that are highly competitive.

Security

The products should be manufactured under a single roof. Complete secrecy should be maintained as far as framing the master print is concerned. The shims and copies of master designs should be in the hands of the company management. CCTV should be installed in the production unit for round the clock monitoring. Orders should be dispatched exclusively through certified cargo companies. 

A good track record

The company should have been in business long enough (at least a decade) so that you can comprehensively assess its track record. Its past and present clients should be able to offer rave reviews of its products and the quality of service they have received over the years.

If you are confused about where to start from, click www.lasersec.in for immediate assistance.

 Lasersec India: Hologram Stickers Manufacturer

Read More

Another Product Added to its Burgeoning Service Cap; Lasersec Introduces its Range of Pharma Labels

Lasersec, a leading brand in providing holographic solutions for product security and authentication, has launched its range of state-of-class anti-counterfeit pharma labels to keep infringements and related activities at bay. Lasersec is in manufacturing of high quality 3D stickers and other holographic labels in bulk for products to-be-launched in the national/international market. The company has gained valuable expertise and endorsements from associates regarding the same.

Pharmaceutical products are a sensitive health related arena, where no scopes of mistakes exist. Pharmaceutics as an industry is not just another commercial venture to make money and manufacture medicines, their roles go much beyond. With manufacturing life saving drugs to healthcare products and healthcare diagnostic products, the industry deals with a sensitive issue and owes more responsibility to its end consumers than any other commerce. Thus, it is of prime importance that pharmaceutical companies opt for reliable packaging which cannot be forged.

Use of simple foil packaging may give an opportunity to forgers to flush duplicate product to market in no time at all. Counterfeit pharmaceutical products will not only result in loss of market share for the company, it may also mean tarnished brand image, increased production costs and lower margins. Apart from the commercial losses the fake products also pose life threat to its users for which the company might have to face legal implications and negative publicity. Once the duplicate products hit the market it will be very difficult to differentiate between them and the original ones and to educate your customers about the same unless an effective holographic solution is being used.

Holographic Blister packaging from Lasersec is an ideal pack for costly medicines. While the blister packaging resists the potential damage to therapeutic properties of medicine when it comes in contact with air, the holographic foil coating prevents any counterfeiting scope by forgers. Advanced technology and state-of-art technique used by Lasersec in manufacturing Pharma labels is what makes the company most preferred amongst its competitors. Labels and stickers produced by Lasersec are anti counterfeit and thus cannot be copied by forge-artists. Thus, ensuring peace of mind and safety of products.

No risk or deal is worth putting lives at danger, a minimal increase in packaging cost can save millions – not just money even lives. Laser technology is the most effective way to get Pharma labels and stickers designed – such that it cannot be duplicated. Choosing a credible label manufacturer is equally an important task for the pharmaceutical companies. One should select a Pharma label manufacturing company keeping in mind the market reputation, feedback, technology used and technique expertise. So choose strategically!

About Lasersec India: The company has its base in New Delhi, India, but provides services in various countries across Asia and abroad. Established in 1998, Lasersec India is a renowned brand in the field of holographic products and anti counterfeit solutions.

Contact us for Hologram Stickers

Read More

3D Hologram - Best Way to Safeguard Your Product from Cheap Imitation

Using 3D holograms has become the most easiest way to secure one’s business. Thousands of companies are using it all over the world.

Current competitive business environment where ‘me too’ products are ready as soon as  one launches a unique product in the market and this trend is prevalent from high-end electronic items to low cost plastic items. It seems everywhere copying is high, and people try to use the value of brands by imitating them at very low cost. One can find imitation watches to imitation Armani suits at half the price available in the streets of their cities.

Any business product needs to be saved from such fake products to survive in the market, and using 3D hologram is one of the cheapest and best ways to keep the uniqueness of the product intact. 3D hologram is widely used nowadays to keep imitators away. Any producer or marketer can use this technique of 3D hologram to safeguard his business interest while launching a product in the market. They can use it in innovatively in packaging, so that it will be difficult to copy or at least make a cheap imitation of it.

3D hologram is a sticker, pasted on a package and made with advanced technology; objects and images are visible, differently in a hologram, while looking at it from different angles. It has some imaginary depth or dimension,   which is not present in an ordinary hologram. Ordinary hologram can be copied very easily but imitating the exact copy of a 3D hologram is somewhat difficult,  if not impossible.

A business needs a well managed strategy to ward off any type of competition coming in its way. It is difficult but many companies have successfully implemented their business strategies successfully and created a demand for their products in the already competitive market. Top notch companies all over the world have used different tactics to ward off competition coming before them, like secret formula of fried chicken; though anyone can fry a chicken but KFC has created a niche for them by innovating their recipe as well as keeping their secrets intact. The same is true for McDonalds and Coca Cola as well.

But this secrecy is not an option for businesses like clothes manufacturing, or any packaging items including throwaway eatables and electronic toys etc. In order to ward off entry level competition of cheap imitation of their product one can take refuge in easy solutions to maintain the uniqueness of their product. 3D hologram is one of the many solutions easily available to any manufacturer today. By using this technology of 3D hologram one can easily ward off entry level competition as imitators do not find 3D hologram copying process as business viable as it will eat their profit and raise their cost.

Producers can also use 3D hologram packets for packaging their products which will also hinder the entrance of copycat me too products in the market for competing their products. All these will lead to enhanced brand value and brand positioning of any product that a producer can leverage for the growth of their brands and getting more value for shareholders and end product user.

 Lasersec India: Hologram Stickers Manufacturer

Read More

Using Security Holograms Is The Best Way To Hit The Black Market Of Counterfeits

Counterfeiting has emerged as a troublesome epidemic in past few decades. It is viable in almost every segment of the market all over the globe. Whether it is food products or medicines, or cold drink, or milk, or anything that is in demand, fake products are found everywhere in the market. Duplicate products are a threat to the market and to the society, as these have evil effects because of their poor quality. There is a range of methods that can help brands from getting counterfeited. 

A number of companies have started using security holograms to tackle illegal counterfeiting. There are many kinds of security holograms that are made considering the brand and the quality of the product. However, it might be possible to imitate the style, make and quality of a product, but it is never possible for fakes to copy the uniqueness of a security hologram.

The glittering foil or the sticker on medicine packages, bank cards, food products, deodorants, or many other products of your favorite brands are actually security holograms. These stickers and foils are made in a way that it reflects the brand’s message along with its logo, if seen from different angles. Moreover, these are given unique secret codes that are provided by the manufacture, and which can not be copied in any condition. Even more, while designing and preparing holographic stickers, there is intense security and privacy that no one gets to know what exactly is happening inside the lab. These safety labels are made using different technologies and are of different kinds; such as- 2D and 3D Holograms, aluminium holographic stickers, laser stickers, thermal printed labels, barcodes, promotional holograms, warranty stickers, etc. All these are meant for different purposes and have different uses.

Offering great safety solutions, various hologram manufacturers offer customized services to brands and products. These labels are made according to the requirement of the product manufacture. After the designing of coded holographic stickers and foils is completed, these are pasted on the product package by the manufacturer.

If it is to be used on bank cards, it will contain encrypted data along with a unique code and details about the customer, bank, account, and many other pieces of data; these sets of data can only be read by the bank systems. If a faker decides to fake the style of a bank card, he will copy the looks, and the codes that are visible on it, but it will be impossible for him to copy the secret codes in it.

Similarly, for food products, you can see small rectangular or a square sticker pasted on the package that will reflect the brand logo from different angles. You can check the hologram employed by the manufacturer on the website of the brand.

By using security holograms, it has become possible for many to say a big NO to counterfeited products. These are like relief camps in a flood caused by counterfeits.

 Lasersec India: Hologram Stickers Manufacturer

Read More

Preventing Counterfeiting Of Drug With Pharma Labels

Today medicine market or pharma market is one of the fastest growing sectors, where new inventions and product improvements are taking place. Almost all the big pharma companies invest a substantial proportion of their earning in Research and Development to gain an upper hand among competitors, enjoy a monopoly of the drug found by them and a premium for it, to fund their future research programs. The major challenge faced by any pharma product enjoying the benefit of research and innovation of their R&D team is a threat of counterfeit drug manufacturing companies who are ready to copy their product and eat their profits as well as bring down the reputation of the company by selling substandard product to the customer.

Companies can resort to many tactics to overcome copycat me too products, which are quite cheap and low quality, and produced just to milk the goodwill garnered by company in the market. These tactics could be like using strong lawyers’ team to bring the culprit to book or use innovative packaging and pharma label to overcome the problem of cheap imitation.

According to WHO (World Health organization) the use of counterfeit drugs or fake drugs cannot be ascertained. There is still no accurate figure to estimate counterfeit drugs.  A new name is being given to these types of products SSFFC (Substandard, Spurious, Falsely Labeled, Falsified and Counterfeit) Medicines. These medicines are available all over the world to gain more profit easily over the brand build by R&D of another company. For example there are many places that are selling fake Cialis, which should be only available on the prescription of doctor. The copying is not only limited to actual molecule of the drug but also in packaging and pharma labeling of the medicine.

According to economist Roger Blake, who specializes in health economy and also the author of the book ‘PHAKE’, that the companies of countries like India and China are in the forefront of copying and producing fake medicines. Pharma labeling innovatively is one of the best ways to counter the counterfeit medicines available in the market. These pharma labels could be used in such a way that it becomes a costly affair for a copycat.

All the pharma companies that have good number of patented products are taking various measures to overcome the competition and threat generating from SSFFC or counterfeit fake drug copying their products. By using Medical representative to impart the use of their products to doctors who in turn recommend it to patients and making them aware of the brand value and innovative drug of their company. Also by good advertising and making the customers aware of the differences in the pharma labels of their product and the pharma label of the product of the SSFFC.

Health departments of many countries like Rwanda, EU, etc. are taking special care to test the drugs reaching their ports and if found them SSFFC then penalizing the importers. India is also taking measures to stop the companies from producing fake drugs by inspection of factory premises as well as bringing the culprits to the book. Same types of measures are being taken by china nowadays to stop SSFFC.

 Lasersec India: Hologram Stickers Manufacturer

Read More

Different Types of Security Holograms

In a marketplace, which is flooded with fake products, brands are losing their identity. Most of the times, brands get drowned in a highly competitive environment, even after being of good quality.

If you would remember, in your childhood, there was a candy (better call it a toffee) called Swaad, which had a very tickling taste that you remember sometimes, while missing your old days.

Do you know, it is still in the market, but is not sold at your nearby general or daily stores? Sometimes on highways, or maybe in a distant cigarette shop, you will find that toffee. But, if you remember, it was available at almost every nearby general store. Then, all of a sudden, what happened? Why it got disappeared from the market?

A probable answer to the above question could be the significant competition. It was their heavyweight competitors that let that candy out of the market. Before it got disappeared, it was rumored (may be true) that the toffee was not a good toffee anymore and most of the toffees were melted inside the package. It badly affected the sale, and very soon, it was disappeared by those daily stores, where it used to be sold. Chances are there that it was hit by the counterfeits.

Had the manufactures used some safety measures to secure their brand, it, still, would have been a good competition in the market. They could have used a customized security hologram to prevent the counterfeiting activities that harmed the identity of their product. There are many types of security solutions available, which are used by thousands of thousand brands across the globe. Let us have a look-

2D Holograms: These are one of the most used security solutions in the world. It is a sticker, made using unique images-logo and brand message- and displays the identity of a brand.

3D Holograms: These are, nowadays, the most optimized security hologram, being used by countless brands and manufacturers. It displays three reflections from different angles or dimensions.

Holographic Aluminum Foil: These foils are mostly used in the wrappers and packages of medicines. These aluminum foils can be customized according to the requirements.

Laser Stickers: These security holograms are designed using laser printing technology that ensures the highest level of security and privacy. These stickers are printed via a special printing equipment that gives out unique images.

Barcode Labels: Every product, these days, comes with a barcode image or diagram, which contains all information about that product. Every barcode is unique, and it is almost impossible copy the imaging system of that.

  Lasersec India: Hologram Stickers Manufacturer

Read More

Rising Demand of Security Holograms

In the past few years, the demand of security holograms has risen many a folds. Holograms are pasted on products and packages and say something about the brand, which they belong to. These stickers are pasted or may be printed on a product, and showcase that the product is original.

Counterfeits are at extreme these days, and have a huge presence in the consumer goods market. Did you buy a brand of pasta a couple of days back, which does not taste as good as it used to do earlier? If your answer is yes, then maybe you would have bought a fake packet of pasta, and you would have started thinking that what has happened to the brand. But, in fact, it is not the brand; it is the work of black marketers or counterfeits. They create the exact copy of products, and supply the same in the market. Their fake products have the same resemblance but the quality as originals. These fake products are prepared under the down process of manufacturing and packaging, and most of the time in a dirty environment. The production cost of duplicate products is quite less. Thereby, if sold having the logo of  a popular brand, it offers handsome margins to the fakes. Resellers and shop owners also sell these counterfeited products just to earn extra margins.

To prevent such cases, scientists have prepared anti-counterfeit solutions that have cropped the wings of these illegal counterfeits. Using a security hologram is one of those solutions. These labels are cost effective, and cannot be copied. Being affordable is the main reason for the rise in the demand of the holographic stickers. It hardly affects the production cost of goods.

Popularly found on food products, banknotes, credit and debit cards, medicine wrappers, security holograms can be seen on packages of almost all popular goods and services. Let us know some more fact that why security holograms are getting popular-

Customized Design: These labels are one of the most secure ways to maintain the identity of a product or brand. These 2D or 3D stickers are prepared under high security, and it is almost impossible to create the exact image of these stickers. Black marketers can court the original product but cannot copy the style and uniqueness of its hologram.

Uniqueness: Every hologram is unique in its own. Apart from the brand logo and name, it has a unique code in it, which is defined and given by the company or manufacturers. Thereby, copying a security hologram is impractical.

Make: The way a hologram is pasted on a product package, it is really impossible to take it off and paste it again on another package. It will lose its physical looks.

Safety: Security labels are made under high security scanners, and it is impossible for folks  to create the image as real as real sticklers.

Having such advanced features, these holographic stickers are getting popular among companies and manufacturers around the world. And, on the other hand, it is getting difficult for illegal manufacturers to copy and produce the counterfeit products and goods. In recent few years, the demand of holographic stickers has risen to a new level because of the current flood of fakers. This also has led companies to opt for a secure solution. And there could be no better solution than security hologram. 

 Lasersec India: Hologram Stickers Manufacturer

Read More

Anti-counterfeit Solutions: A Technology That Saves Your Business

There are a number of goods and services, around, that get copied and become a threat to the society because of their poor and illegal make. These fake products are made by evil practitioners of the market. Manufacturers of these fake products, too, are business owners. But unlike famous ones, they do not work for the society, but for themselves.

Big names in the market are always worried about the fake reproduction of their products and services, which happens by all means. Duplicate products and services seem as same as the real ones, and harm both the brand and the consumers. They defame the original brand with their low quality and service. They are not only maligning the brand but are also harming them with great financial losses. Most dangerous scenarios can be seen, whenever there has found a fake food product. The ingredients, the process of making, the process of packaging everything is far worse than the processes of the real manufacturer. The poor quality ingredients may make the consumers feel sick, and get serious diseases.

Not only food products, but the counterfeits are found in almost every segment of the market. The days are gone, when duplicates were used only in the film industry. There are several brands that have earned the reputation after a long, cut throat run. There can be seen duplicate mobile phones, televisions, clothings, water bottles, credit-debit cards, medicines, kids’ toys and many other products and services that are targeted by the fakes on the market. And consumers as well as manufacturers both are the target. But now there are a number of anti-counterfeit solutions that can prevent the business owners to bear losses and save their brand from the attack of the fakes.

These anti-counterfeit Solution help brands maintaining the originality and the identity, as well. These are actually safeguards that save businesses and the society. Utilizing these measures have become a necessity of the time. The best and the most used guard is using the anti-counterfeit labels. There are available a few fine service providers, who prepare reliable solutions.

These labels can be made considering the class, market and the name of the brand. As these labels are made under high security measures, it is almost impossible to copy the design and the make of these security labels.

Most often, these labels contain information about the brand, the company and the originality. But in many other cases, these labels have the price written as well. These holograms give the best anti-counterfeit solutions in saving a business from fakes. These labels give consumers a message that they are using the real product of their desired brand as these are designed and made according the specifications given by the manufacturers. 
  
Lasersec India: Hologram Stickers Manufacturer 

Read More

HOW Are 2D Holograms A Bulwark TO Your Creation?

Any brand is a brand, only when the customers, the supreme boss of the market, count upon the respective products and articles on that particular brand. However, turn to the other side of the coin and you could easily discover that the articles and products of the so called ‘brand’ pervade the streets and bazaars of any city. Moreover, it attracts a restless crowd, as the hawkers sell those so called ‘branded’ articles at a relatively low price. It is a serious case of counterfeiting. The market here, dance at the whims of the fake and insatiable manufactures and retailers respectively. In the prevailing circumstances, one hardly bothers to find out, what a 2D hologram is and how does it work?

Although, the science of Holography was invented in the year 1947 but it was valued only when the Laser (Light Amplification by Stimulated Emission of Radiation) beams were developed in the year 1960. The perfect use of lights, lenses and photographic plates give birth to authenticity and identity in the form of a 2D hologram. These Holograms are embossed with the words, picture and signs which are almost impossible to replicate.

Undoubtedly, it is a bulwark against counterfeiting but only when you are familiar with it.

Vikram Singh, who runs a ready-made apparel shop, says, “Who knows that what they sell at the showrooms in the malls is genuine. The glittering stickers can always be tampered. Moreover, the customers hardly know how to check the authenticity.” It can possibly be tampered, but you would be surprised to know that despite being tampered, the 2D hologram’s residue lives to serve your varied interests.  

     

Gone are the days of infancy, when the customers scrutinized an article or a product, before getting convinced to have bought it. Slowly and gradually, the supreme boss of the market has turned to be reluctant. The customers now hardly find time to verify the authenticity and originality of a particular product. “I don’t know what they send to me. I just order online, whatever I want. They deliver my order at my doorsteps and it saves a lot of time for me. I am least bothered to check for the 2D or 3D Holograms. I do not know how to verify the label bearing the signs of authenticity,” said Shiraj Shiekh, a voracious reader.

2D holograms are a perfect safeguard to your mind’s baby, not because it is almost impossible to replicate, but because there are myriad methods by which it protects your creation. For extra security, it consists of hidden text like VOID or CANCELLED, inside the sticker. Whenever the hologram sticker is tampered with pressure, the sticker residue will live to show these hidden texts. Apart from this, there are Laser readable hidden text on the sticker. This can only be read when a Laser pointer is directed to the sticker. Moreover, these stickers also consist of the micro-text or images, which cannot be read with eyes naked. It happens to be possible only through a magnifying glass.

Lasersec India: Hologram Stickers Manufacturer

Read More

Tackle Your Counterfeits with Security Holograms

To secure the image of their brands in the market companies very aggressively go for security holograms. These holographic stickers save and implicate that a product is original and belongs to a particular company. A security label is the identity of a brand and its mother company.

Companies opt for these stickers to save and maintain their identity in the market, which is full of frauds and evil-practitioners. They produce-supply the duplicate copies of the original product, and harm the originals by establishing their own market. They attack the image of the manufacturers with their low quality products. They offer great margins to the retailer for  selling their fake products. Retailers, also, get convinced with their offers, and start selling the low quality product.

This really affects the image of the original brand. Consumers think that the company has reduced the level and the quality of the brand, and move to some other brand. In most cases in order to harm the growing business of their closest competitor, many companies start producing the fake products of their opponents. This is what we call the cut-throat competition. This way, they harm and malign their competitors and manipulate their own business.

To prevent such ill-practices, many companies have started using security holograms, which they convey to their consumers using the print and digital media. This is the safest way to prevent the business nowadays.

Security stickers are made of high level technology that creates a unique label that cannot be theft, copied or duplicated by the fakers. Moreover, these are stuck to the original product in such a way that it cannot be used after that. Transferring a hologram from one packet to another is impracticable. These are the reasons why security holograms have become so popular these days. These stickers are made after intense processes of coating, finishing and embossing. Lets know what it is that has made these labels a must for companies and manufacturers-

Customizable: These labels can be customized, and are made according to the specifications given by the company or the manufacture. These safety patches, generally, reflect the brand name, the brand logo and/or the a message (which the manufacturer want to convey to  its consumers), from different angles.

Unduplicable: These labels are made considering the high level of privacy and shield, and it is almost impossible to create the exact copy of the opted security label. These anti-counterfeit foils are made using unique images, logo and messages that can never be mimicked. These stickers are made using such technologies that convert 2 dimensional images into 3D images. It has multiple layers of images, which also makes it difficult to ape.

Security Holograms have come forward as a big help in the market that is full of counterfeits. A number of companies and brands are using this technology, which has given great results in maintaining their identities. These are safe and secured for both the companies-brands and consumers. It also lets companies maintain a bond with their customers.

Lasersec India: Hologram Stickers Manufacturer

Read More

Pharma Labels Giving Some Relief from Counterfeits

Stock of Duplicate Medicines Caught by the Police- is one of the most seen headlines in newspapers. Moral of the society has gone down at such a down level that counterfeiting is found in every aspect and segment of the market, even in the medicine market, technically known as the pharmaceutical industry.

There are a large number of active fake manufacturers in the pharmaceutical market, who produce duplicate medicines and supply the same in the market. These similar looking medicines may have ill effects. Instead of helping people recover, these duplicate medicines may cause growth of diseases. These fake medicines are not only a threat to the society but also to the businesses of pharma companies. Manufacturers of these fake medicines make the same products as pharma companies do. Their fake products do not only have similar look but are also packed in a similar way so that they can make people buy them. By maligning the big names of the pharma industry, the counterfeits affect the capital and business of original companies. The illegal manufacturers earn more profit than the originals because the manufacturing cost of duplicate medicines is quite less. They are not even bothered with the fact that they are harming the mankind with their fake drugs. We can say that this industry needs special anti-counterfeiting solution, which can save the lives of people.

There are many anti-counterfeiting solutions in the market that help original manufacturers in saving their name and business. Even for the pharma industry, there are available a number of solutions and services, one of which is pharma labels. Using a pharma label can help manufacturers to prevent the counterfeiting of their products.

Using pharma labels is the most convenient and affordable method of expelling the makers of duplicates medicines from the market. These stickers are designed in a way that copying them becomes almost impossible. Generally, these labels are made using two or three dimensional (2D or 3D) imaging system. These holographic labels have a unique coding which is really hard to track for anyone. Apart from a unique bar coding, a holographic pharma label has all the information about the brand, price, date of manufacture, the date of expiry, etc. These labels tell that the medicine a consumer is about to purchase is genuine, and it is safer for him to use.

Made under intense privacy and security, pharma labels are really hard to copy. The technology used while making, manufacturers of these labels create multiple layers of different images. This makes these labels unique. Moreover, there are several companies in the market that prepare company specific pharma label, which helps companies to maintain their brand name and image.

Secured pharma labels have also made it possible for the government agencies to track counterfeiting in the market. Now, consumers can also use original medicines by seeing the hologram at the package.

Lasersec India: Hologram Stickers Manufacturer

Read More

Anti- counterfeit Solutions: A Smarter Way To Maintain Brand Identity

Using modern techniques, a number of duplicate products are being supplied in the market. It is certainly not a domestic scenario; in fact, it is viable all over the globe. Most of the time, brands get disappeared from the market even after a great launch and a long presence.

There was washing powder on the Indian market, which was quite popular as well, and their owners too were making bagsful of profits from it. About a decade after, another low quality brand stepped into the competition, which had a same logo, but with a difference, it had a spelling mistake, and this low quality brand, affected the original brand’s reputation. As a result, the former went disappeared from the market, and other big competitors (foreign players) took over the reign and created their monopoly.

Well, it is a story, which took place about twenty years back. If it would have happened in today’s high-tech generation, some anti- counterfeit solutions would surely have helped that brand in maintaining its name and reliability.

Anti counterfeit solutions are new age tricks and way-outs to tackle all the illegal cases of fake product manufacturing, product counterfeiting or brand imitation. There are numerous band-aids available in the market that let you fix the problem occurred by illegal manufactures. Let us have a look at a few available anti counterfeit solutions in following steps-

Holograms- These are the most common techniques used worldwide to control counterfeiting activities, being done against your product or brand. These high security holograms are made using unique computer generated codes that make them quite safe to use. There are two kinds of holograms- 2D Holograms and 3D Holograms- both are either pasted or printed on the package or the product package. The thing which makes it unique is the way it is prepared. These security holograms are made under highly secured and private environment, using different images and messages; copying the product or the package is easy, but imitating the style of holographic stickers is almost impossible for counterfeits.

Laser Stickers- These are one of the most secure anti-duplicacy solutions available for pharmaceutical products. Made using advanced laser printing technology, it creates a permanent print on the product package, and resembles the originality of the brand. There are also 2 kinds- 2D Laser Stickers and 3D Laser Stickers.

Hot Stamping Foils- These are normal foils that reflect two or three-dimensional images from it. It is one of the most affordable yet effective ways to maintain the brand identity.

Tamper Proof Holograms- It is one of the safest holograms, which are made using advanced laser printing technology that makes it impossible for counterfeits to temper the sticker.

By using above said and other smart anti-counterfeiting solutions, one can maintain the identity of one’s brand. 

Lasersec India: Hologram Stickers Manufacturer

Read More

Usage of 3D Hologram Labels can Shield your Company Products from Replication

To ensure prosperity of business, company owners need to resort to several measures these days. After the arrival and spread of online shopping, business owners spend lots of resources and money promoting their services and products for web users. You may have to devote a lot of time to promote products, explore social media campaign options, revamp company image and similar activities. While these may help expand your customer base, it is time you become aware of apparently unseen threats that can hamper progress of your business. Apart from emerging rivals in your sector, you need to think of activities of counterfeit product making rackets. 

All over the world, thousands of companies lose a huge amount of money owing to the nefarious activities of fake product manufacturers. These rackets operate in a stealthy way and it may take some time before you can understand how their activities are eating into profits. In fact, many company owners wake up late to their activities and realize the consequences. They can replicate products of various types with amazing accuracy that can leave original manufacturers spellbound. It is very difficult to spot the differences between such a fake product and original one for average buyers. As a result, many of them may buy fake medicine, toy, skin care products and many other items from the market. When this happens to your company products, you lose more than just revenue. 

The customers who understand they have bought a fake product may not understand who is responsible for their loss. They may grow averse to your company and spread negative publicity. This may harm the company image to an extent and you will lose customer base in the log run. Possibilities of legal problems can be there especially when customers get harmed after using fake low quality items. To prevent your company products from duplication, you may resort to holographic labels and stickers. These labels and foils work far better as protection from replication compared to other defensive measures against piracy.

It is not difficult to enhance protection against piracy with quality hologram embossments for your company products. Professional holographic embossment agencies can get your products labeled and embossed with customized hologram foils, strips and stickers that can make identification simpler. Hologram based labels, foils and stickers are known for their shining surface that can be spotted and recognized by the most naïve buyers. The silver hued surface reflects multiple hues when you look at them from diverse sides. You can ask the holographic printing entity to incorporate the logo of your company, text or graphics inside the labels. 

If you want your products to be shielded further from the risk of duplication, resort to 3D Hologram technology. With this technology, holographic solution providers emboss labels and stickers on product surfaces which create a visual impression of depth. 3D Hologram technology makes replication of embossed products out of bounds and at the same time, makes those products appear great. Such stickers and labels can be made in various geometric shapes to suit your product packaging.

Lasersec India: Hologram Stickers Manufacturer

Read More

3D Hologram Technology can Save Your Business from Counterfeit Rackets

Nowadays, a business owner needs to do a lot of things to ensure progress of his company. As a result, he has to look after aspects like product promotion, online marketing, brand image revamp and many more. To take your business to new heights of success, you may pay attention to all these and more. However, you also need to be careful about obstacles that may raise heads in the way of your company. You need to think of what you should do to tackle the menace of counterfeit industry. While it continues to function in a stealthy manner, the underground racket of product duplicators can prove to be a stronger threat than any of your rivals in the industry. 

Companies belonging to diverse sectors like retail, healthcare, hardware, FMCG and skin care have lost millions to the nexus of fake product makers worldwide. Before the racket of these product copiers attack your business, you need to chalk up a plan of defense. Change in product packaging or design will not be of much use against the copycats. They have smartened enough to replicate intricate aspects of product design including graphics and text that can fool literally anyone. To thwart their activities, you should resort to the services of professional holographic print and embossment providers.

Quality hologram embossments and prints are your best defense against counterfeit product makers. When your products are embossed with uniquely designed hologram labels, strips and foils, they can be recognized amidst lots of fake and identical looking stuffs. Hologram labels are known for their vivid silver surface which reflects light of multiple colors. This can be supported by buyers who are not much into technological stuffs as well without any problem. Once hologram foil or label is stamped on a surface, whether it is paper or aluminum, it cannot be taken off without signs of peeling. Hence, hologram embossed products can be considered safe from replication risk.

With time, technology used to make holographic labels has also changed for better. Apart from regular hologram embossment, you can now opt for spectacular looking 3D Hologram printing. It gives the hologram labels used on products a 3 dimensional look, which is basically a visual illusion created through advanced laser embossment. It looks nice and makes identification of genuine products even easier. You can find out holographic print service providers that can offer customized 3D Hologram embossment. Professional companies use mass embossment procedures that do not cost a fortune and so you need not worry about a massive hike in production cost. 

Prior to hiring a company for customized holographic printing you need to check its level of expertise. You may want to see a few samples of its work and if the entity is genuine and it should not hesitate. These companies have packages for various types of customers but you can ask them to modify a package to cater to your company needs better. To find resources on these entities and get feedbacks from its clients, you can look in social media circles.

Lasersec India: Hologram Stickers Manufacturer

Read More

Hire Top Holographic Solutions to Save Your Company from Piracy Related Harm

You may have ambitious plans for your business like a lot of other entrepreneurs. When you want to make your business grow, it becomes necessary to pay attention to a lot of aspects. While you may have assigned tasks to specific employees, it is still necessary that you spend time after activities like promotion, advertising and web based campaigns. These may help you stave off competition but at the same time you need to be aware of existing issues that can stall progress of your business. Thousands of companies lose huge amounts of money every year owing to the malicious piracy rackets. The counterfeit product manufacturers can also make your company suffer losses if you are not careful. 

The repercussion of your company product getting duplicated can have more than monetary implications for the business. Revenue loss is only a part of the damage. Imagine what a first time buyer will feel after he gets fooled by the fake products and it is almost certain he will not feel like buying from your company in future. Apart from that, you cannot rule out chance of the enraged customer taking legal steps if he gets harmed by using spurious yet similar looking products. Such incidents can be detrimental to your company image. 

The bitter truth about the nexus of fake product makers is that most of the time they succeed in carrying out their activities in a clandestine manner. It is only when you observe a major deficit in revenue of your company, you wake up to the reality. Some companies try in vain to thwart replication of their products by making changes to product design and packaging. These copycats have become capable and powerful enough to accurately replicate all aspects of product design. However, there is a way you can put an end to their duplication activities. Holographic labels and stickers embossed on your products can act as a weapon to make their attempts at copying futile. 

There are companies that offer various types of hologram embossments for clients. However, before you search for such Holographic Solutions it is necessary to learn the basics of hologram embossment. In this technology laser ray is used to imprint text, graphics and codes on aluminum foil, strip or sticker surface. A hologram label has a shining sliver surface and diffuses multiple colors under light or sun. It can be made in various geometric shapes. After this label or sticker in embossed on surfaces like paper, aluminum or cardboard, taking it off is not possible without tampering. This makes replicating the sticker impossible for counterfeit nexus. 

You can hire regional Holographic Solution providers to get your company products safeguarded from piracy rackets. However, it is imperative that you hire right agencies for the job. Before signing up with a company you should assess its expertise level and reliability. You may ask it to customize an existing package to match your needs. Professional companies readily offer samples to new clients. You may get some idea about their services from feedbacks from earlier clients.

Lasersec India: Hologram Stickers Manufacturer

Read More