Another Product Added to its Burgeoning Service Cap; Lasersec Introduces its Range of Pharma Labels

Lasersec, a leading brand in providing holographic solutions for product security and authentication, has launched its range of state-of-class anti-counterfeit pharma labels to keep infringements and related activities at bay. Lasersec is in manufacturing of high quality 3D stickers and other holographic labels in bulk for products to-be-launched in the national/international market. The company has gained valuable expertise and endorsements from associates regarding the same.

Pharmaceutical products are a sensitive health related arena, where no scopes of mistakes exist. Pharmaceutics as an industry is not just another commercial venture to make money and manufacture medicines, their roles go much beyond. With manufacturing life saving drugs to healthcare products and healthcare diagnostic products, the industry deals with a sensitive issue and owes more responsibility to its end consumers than any other commerce. Thus, it is of prime importance that pharmaceutical companies opt for reliable packaging which cannot be forged.

Use of simple foil packaging may give an opportunity to forgers to flush duplicate product to market in no time at all. Counterfeit pharmaceutical products will not only result in loss of market share for the company, it may also mean tarnished brand image, increased production costs and lower margins. Apart from the commercial losses the fake products also pose life threat to its users for which the company might have to face legal implications and negative publicity. Once the duplicate products hit the market it will be very difficult to differentiate between them and the original ones and to educate your customers about the same unless an effective holographic solution is being used.

Holographic Blister packaging from Lasersec is an ideal pack for costly medicines. While the blister packaging resists the potential damage to therapeutic properties of medicine when it comes in contact with air, the holographic foil coating prevents any counterfeiting scope by forgers. Advanced technology and state-of-art technique used by Lasersec in manufacturing Pharma labels is what makes the company most preferred amongst its competitors. Labels and stickers produced by Lasersec are anti counterfeit and thus cannot be copied by forge-artists. Thus, ensuring peace of mind and safety of products.

No risk or deal is worth putting lives at danger, a minimal increase in packaging cost can save millions – not just money even lives. Laser technology is the most effective way to get Pharma labels and stickers designed – such that it cannot be duplicated. Choosing a credible label manufacturer is equally an important task for the pharmaceutical companies. One should select a Pharma label manufacturing company keeping in mind the market reputation, feedback, technology used and technique expertise. So choose strategically!

About Lasersec India: The company has its base in New Delhi, India, but provides services in various countries across Asia and abroad. Established in 1998, Lasersec India is a renowned brand in the field of holographic products and anti counterfeit solutions.

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Preventing Counterfeiting Of Drug With Pharma Labels

Today medicine market or pharma market is one of the fastest growing sectors, where new inventions and product improvements are taking place. Almost all the big pharma companies invest a substantial proportion of their earning in Research and Development to gain an upper hand among competitors, enjoy a monopoly of the drug found by them and a premium for it, to fund their future research programs. The major challenge faced by any pharma product enjoying the benefit of research and innovation of their R&D team is a threat of counterfeit drug manufacturing companies who are ready to copy their product and eat their profits as well as bring down the reputation of the company by selling substandard product to the customer.

Companies can resort to many tactics to overcome copycat me too products, which are quite cheap and low quality, and produced just to milk the goodwill garnered by company in the market. These tactics could be like using strong lawyers’ team to bring the culprit to book or use innovative packaging and pharma label to overcome the problem of cheap imitation.

According to WHO (World Health organization) the use of counterfeit drugs or fake drugs cannot be ascertained. There is still no accurate figure to estimate counterfeit drugs.  A new name is being given to these types of products SSFFC (Substandard, Spurious, Falsely Labeled, Falsified and Counterfeit) Medicines. These medicines are available all over the world to gain more profit easily over the brand build by R&D of another company. For example there are many places that are selling fake Cialis, which should be only available on the prescription of doctor. The copying is not only limited to actual molecule of the drug but also in packaging and pharma labeling of the medicine.

According to economist Roger Blake, who specializes in health economy and also the author of the book ‘PHAKE’, that the companies of countries like India and China are in the forefront of copying and producing fake medicines. Pharma labeling innovatively is one of the best ways to counter the counterfeit medicines available in the market. These pharma labels could be used in such a way that it becomes a costly affair for a copycat.

All the pharma companies that have good number of patented products are taking various measures to overcome the competition and threat generating from SSFFC or counterfeit fake drug copying their products. By using Medical representative to impart the use of their products to doctors who in turn recommend it to patients and making them aware of the brand value and innovative drug of their company. Also by good advertising and making the customers aware of the differences in the pharma labels of their product and the pharma label of the product of the SSFFC.

Health departments of many countries like Rwanda, EU, etc. are taking special care to test the drugs reaching their ports and if found them SSFFC then penalizing the importers. India is also taking measures to stop the companies from producing fake drugs by inspection of factory premises as well as bringing the culprits to the book. Same types of measures are being taken by china nowadays to stop SSFFC.

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Pharma Labels Giving Some Relief from Counterfeits

Stock of Duplicate Medicines Caught by the Police- is one of the most seen headlines in newspapers. Moral of the society has gone down at such a down level that counterfeiting is found in every aspect and segment of the market, even in the medicine market, technically known as the pharmaceutical industry.

There are a large number of active fake manufacturers in the pharmaceutical market, who produce duplicate medicines and supply the same in the market. These similar looking medicines may have ill effects. Instead of helping people recover, these duplicate medicines may cause growth of diseases. These fake medicines are not only a threat to the society but also to the businesses of pharma companies. Manufacturers of these fake medicines make the same products as pharma companies do. Their fake products do not only have similar look but are also packed in a similar way so that they can make people buy them. By maligning the big names of the pharma industry, the counterfeits affect the capital and business of original companies. The illegal manufacturers earn more profit than the originals because the manufacturing cost of duplicate medicines is quite less. They are not even bothered with the fact that they are harming the mankind with their fake drugs. We can say that this industry needs special anti-counterfeiting solution, which can save the lives of people.

There are many anti-counterfeiting solutions in the market that help original manufacturers in saving their name and business. Even for the pharma industry, there are available a number of solutions and services, one of which is pharma labels. Using a pharma label can help manufacturers to prevent the counterfeiting of their products.

Using pharma labels is the most convenient and affordable method of expelling the makers of duplicates medicines from the market. These stickers are designed in a way that copying them becomes almost impossible. Generally, these labels are made using two or three dimensional (2D or 3D) imaging system. These holographic labels have a unique coding which is really hard to track for anyone. Apart from a unique bar coding, a holographic pharma label has all the information about the brand, price, date of manufacture, the date of expiry, etc. These labels tell that the medicine a consumer is about to purchase is genuine, and it is safer for him to use.

Made under intense privacy and security, pharma labels are really hard to copy. The technology used while making, manufacturers of these labels create multiple layers of different images. This makes these labels unique. Moreover, there are several companies in the market that prepare company specific pharma label, which helps companies to maintain their brand name and image.

Secured pharma labels have also made it possible for the government agencies to track counterfeiting in the market. Now, consumers can also use original medicines by seeing the hologram at the package.

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Opt for Quality Hologram Pharma Labels to Safeguard Your Company from Forgery

Nowadays, it is not just enough to rely on product quality and a stunning website to ensure your business profits remain sustainable. To leap ahead of rival brands in your sector, you need to rely on several new generation advertising and promotional measures. Social media promotions, email marketing and product line revamp can help you in customer base expansion and profit augmentation but be aware of hurdles that may rise in your company’s way to success. Have you ever thought about how counterfeit product manufacturers can silently erode your customer base and diminish your business revenue? A lot of companies from IT, FMCG, telecom, apparel and other sectors lose millions to the nefarious racket of fake product makers every year.

If you think it is the only monetary loss that your company will suffer from the activities of this nexus, you are grossly mistaken! When customers get tricked by replicas of genuine products, they often end up with a fake counterpart. Later they realize that they have not got their money’s worth. They may not be aware of the actual reason and become negative about your company and products. Nowadays, negative publicity spreads faster by social media platforms and online forums. This can be detrimental to your and image. Apart from that, customers harmed by use of fake products can resort to legal actions in some instances.

To avoid loss in revenue and damage to reputation of your company caused by counterfeit industry, you need to deploy anti piracy mechanism for your products. While methods like change in product design and packaging may prove futile against the menace of fake product makers, you can think of hologram embossment. This can effectively thwart product replication efforts of the piracy nexus. 

When your products are sold with hologram sticker or labels stamped on exterior, identification become easier for all. Any buyer can spot the difference between a product with hologram seal and a fake one without it. Holographic labels have a shimmering surface with silver color that is instantly distinguishable. Besides, the labels and stickers diffuse various colors when you put them below or near lights. Veteran hologram print agencies can incorporate different text, graphic and logos as per client needs in hologram labels and foils. This can make the embossed products literary immune to duplication attempts. 

There are a number of companies that offer customized hologram print packages for clients of different profiles. They can also cater to pharmaceutical industry clients and make quality aluminum Pharma Labels for medicines. Hologram can be printed on aluminum and papers of various thicknesses with ease. You need to find out the technologies used by such a company to mass produce hologram labels for clients. To get an idea about expertise of the company, you can surely ask for some samples and professional entities will comply without hesitation. In social media circles, you can find feedbacks of its customers and also come across some lucrative offers on packages. To resolve queries of any kind, you can talk with its representatives.

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