3D Hologram - Best Way to Safeguard Your Product from Cheap Imitation

Using 3D holograms has become the most easiest way to secure one’s business. Thousands of companies are using it all over the world.

Current competitive business environment where ‘me too’ products are ready as soon as  one launches a unique product in the market and this trend is prevalent from high-end electronic items to low cost plastic items. It seems everywhere copying is high, and people try to use the value of brands by imitating them at very low cost. One can find imitation watches to imitation Armani suits at half the price available in the streets of their cities.

Any business product needs to be saved from such fake products to survive in the market, and using 3D hologram is one of the cheapest and best ways to keep the uniqueness of the product intact. 3D hologram is widely used nowadays to keep imitators away. Any producer or marketer can use this technique of 3D hologram to safeguard his business interest while launching a product in the market. They can use it in innovatively in packaging, so that it will be difficult to copy or at least make a cheap imitation of it.

3D hologram is a sticker, pasted on a package and made with advanced technology; objects and images are visible, differently in a hologram, while looking at it from different angles. It has some imaginary depth or dimension,   which is not present in an ordinary hologram. Ordinary hologram can be copied very easily but imitating the exact copy of a 3D hologram is somewhat difficult,  if not impossible.

A business needs a well managed strategy to ward off any type of competition coming in its way. It is difficult but many companies have successfully implemented their business strategies successfully and created a demand for their products in the already competitive market. Top notch companies all over the world have used different tactics to ward off competition coming before them, like secret formula of fried chicken; though anyone can fry a chicken but KFC has created a niche for them by innovating their recipe as well as keeping their secrets intact. The same is true for McDonalds and Coca Cola as well.

But this secrecy is not an option for businesses like clothes manufacturing, or any packaging items including throwaway eatables and electronic toys etc. In order to ward off entry level competition of cheap imitation of their product one can take refuge in easy solutions to maintain the uniqueness of their product. 3D hologram is one of the many solutions easily available to any manufacturer today. By using this technology of 3D hologram one can easily ward off entry level competition as imitators do not find 3D hologram copying process as business viable as it will eat their profit and raise their cost.

Producers can also use 3D hologram packets for packaging their products which will also hinder the entrance of copycat me too products in the market for competing their products. All these will lead to enhanced brand value and brand positioning of any product that a producer can leverage for the growth of their brands and getting more value for shareholders and end product user.

 Lasersec India: Hologram Stickers Manufacturer

Read More

Using Security Holograms Is The Best Way To Hit The Black Market Of Counterfeits

Counterfeiting has emerged as a troublesome epidemic in past few decades. It is viable in almost every segment of the market all over the globe. Whether it is food products or medicines, or cold drink, or milk, or anything that is in demand, fake products are found everywhere in the market. Duplicate products are a threat to the market and to the society, as these have evil effects because of their poor quality. There is a range of methods that can help brands from getting counterfeited. 

A number of companies have started using security holograms to tackle illegal counterfeiting. There are many kinds of security holograms that are made considering the brand and the quality of the product. However, it might be possible to imitate the style, make and quality of a product, but it is never possible for fakes to copy the uniqueness of a security hologram.

The glittering foil or the sticker on medicine packages, bank cards, food products, deodorants, or many other products of your favorite brands are actually security holograms. These stickers and foils are made in a way that it reflects the brand’s message along with its logo, if seen from different angles. Moreover, these are given unique secret codes that are provided by the manufacture, and which can not be copied in any condition. Even more, while designing and preparing holographic stickers, there is intense security and privacy that no one gets to know what exactly is happening inside the lab. These safety labels are made using different technologies and are of different kinds; such as- 2D and 3D Holograms, aluminium holographic stickers, laser stickers, thermal printed labels, barcodes, promotional holograms, warranty stickers, etc. All these are meant for different purposes and have different uses.

Offering great safety solutions, various hologram manufacturers offer customized services to brands and products. These labels are made according to the requirement of the product manufacture. After the designing of coded holographic stickers and foils is completed, these are pasted on the product package by the manufacturer.

If it is to be used on bank cards, it will contain encrypted data along with a unique code and details about the customer, bank, account, and many other pieces of data; these sets of data can only be read by the bank systems. If a faker decides to fake the style of a bank card, he will copy the looks, and the codes that are visible on it, but it will be impossible for him to copy the secret codes in it.

Similarly, for food products, you can see small rectangular or a square sticker pasted on the package that will reflect the brand logo from different angles. You can check the hologram employed by the manufacturer on the website of the brand.

By using security holograms, it has become possible for many to say a big NO to counterfeited products. These are like relief camps in a flood caused by counterfeits.

 Lasersec India: Hologram Stickers Manufacturer

Read More

Preventing Counterfeiting Of Drug With Pharma Labels

Today medicine market or pharma market is one of the fastest growing sectors, where new inventions and product improvements are taking place. Almost all the big pharma companies invest a substantial proportion of their earning in Research and Development to gain an upper hand among competitors, enjoy a monopoly of the drug found by them and a premium for it, to fund their future research programs. The major challenge faced by any pharma product enjoying the benefit of research and innovation of their R&D team is a threat of counterfeit drug manufacturing companies who are ready to copy their product and eat their profits as well as bring down the reputation of the company by selling substandard product to the customer.

Companies can resort to many tactics to overcome copycat me too products, which are quite cheap and low quality, and produced just to milk the goodwill garnered by company in the market. These tactics could be like using strong lawyers’ team to bring the culprit to book or use innovative packaging and pharma label to overcome the problem of cheap imitation.

According to WHO (World Health organization) the use of counterfeit drugs or fake drugs cannot be ascertained. There is still no accurate figure to estimate counterfeit drugs.  A new name is being given to these types of products SSFFC (Substandard, Spurious, Falsely Labeled, Falsified and Counterfeit) Medicines. These medicines are available all over the world to gain more profit easily over the brand build by R&D of another company. For example there are many places that are selling fake Cialis, which should be only available on the prescription of doctor. The copying is not only limited to actual molecule of the drug but also in packaging and pharma labeling of the medicine.

According to economist Roger Blake, who specializes in health economy and also the author of the book ‘PHAKE’, that the companies of countries like India and China are in the forefront of copying and producing fake medicines. Pharma labeling innovatively is one of the best ways to counter the counterfeit medicines available in the market. These pharma labels could be used in such a way that it becomes a costly affair for a copycat.

All the pharma companies that have good number of patented products are taking various measures to overcome the competition and threat generating from SSFFC or counterfeit fake drug copying their products. By using Medical representative to impart the use of their products to doctors who in turn recommend it to patients and making them aware of the brand value and innovative drug of their company. Also by good advertising and making the customers aware of the differences in the pharma labels of their product and the pharma label of the product of the SSFFC.

Health departments of many countries like Rwanda, EU, etc. are taking special care to test the drugs reaching their ports and if found them SSFFC then penalizing the importers. India is also taking measures to stop the companies from producing fake drugs by inspection of factory premises as well as bringing the culprits to the book. Same types of measures are being taken by china nowadays to stop SSFFC.

 Lasersec India: Hologram Stickers Manufacturer

Read More