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In the past few years, the demand of
security holograms has risen many a folds. Holograms are pasted on products and
packages and say something about the brand, which they belong to. These
stickers are pasted or may be printed on a product, and showcase that the
product is original.
Counterfeits are at extreme these days,
and have a huge presence in the consumer goods market. Did you buy a brand of
pasta a couple of days back, which does not taste as good as it used to do
earlier? If your answer is yes, then maybe you would have bought a fake packet
of pasta, and you would have started thinking that what has happened to the
brand. But, in fact, it is not the brand; it is the work of black marketers or
counterfeits. They create the exact copy of products, and supply the same in
the market. Their fake products have the same resemblance but the quality as
originals. These fake products are prepared under the down process of
manufacturing and packaging, and most of the time in a dirty environment. The
production cost of duplicate products is quite less. Thereby, if sold having
the logo of a popular brand, it offers
handsome margins to the fakes. Resellers and shop owners also sell these
counterfeited products just to earn extra margins.
To prevent such cases, scientists have
prepared anti-counterfeit solutions that have cropped the wings of these
illegal counterfeits. Using a security hologram is one of those solutions.
These labels are cost effective, and cannot be copied. Being affordable is the
main reason for the rise in the demand of the holographic stickers. It hardly
affects the production cost of goods.
Popularly found on food products,
banknotes, credit and debit cards, medicine wrappers, security holograms can be
seen on packages of almost all popular goods and services. Let us know some
more fact that why security holograms are getting popular-
Customized Design: These labels are one
of the most secure ways to maintain the identity of a product or brand. These
2D or 3D stickers are prepared under high security, and it is almost impossible
to create the exact image of these stickers. Black marketers can court the
original product but cannot copy the style and uniqueness of its hologram.
Uniqueness: Every hologram is unique in
its own. Apart from the brand logo and name, it has a unique code in it, which
is defined and given by the company or manufacturers. Thereby, copying a
security hologram is impractical.
Make: The way a hologram is pasted on a
product package, it is really impossible to take it off and paste it again on
another package. It will lose its physical looks.
Safety: Security labels are made under
high security scanners, and it is impossible for folks to create the image as real as real sticklers.
Having such advanced features, these
holographic stickers are getting popular among companies and manufacturers
around the world. And, on the other hand, it is getting difficult for illegal
manufacturers to copy and produce the counterfeit products and goods. In recent
few years, the demand of holographic stickers has risen to a new level because
of the current flood of fakers. This also has led companies to opt for a secure
solution. And there could be no better solution than security hologram.
Lasersec India: Hologram Stickers Manufacturer
Lasersec India: Hologram Stickers Manufacturer
