Security Holograms

Counterfeiting is found everywhere, in all segments of the market all over the world. By using security holograms, brands have tightened their belts against this illegal black side of the market.

Hologram Stickers

Go to Lasersec.in to get high quality hologram sticker at an affordable price.

Holographic Foil Papers

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Monday, July 22, 2013

Tackle Your Counterfeits with Security Holograms

To secure the image of their brands in the market companies very aggressively go for security holograms. These holographic stickers save and implicate that a product is original and belongs to a particular company. A security label is the identity of a brand and its mother company.

Companies opt for these stickers to save and maintain their identity in the market, which is full of frauds and evil-practitioners. They produce-supply the duplicate copies of the original product, and harm the originals by establishing their own market. They attack the image of the manufacturers with their low quality products. They offer great margins to the retailer for  selling their fake products. Retailers, also, get convinced with their offers, and start selling the low quality product.

This really affects the image of the original brand. Consumers think that the company has reduced the level and the quality of the brand, and move to some other brand. In most cases in order to harm the growing business of their closest competitor, many companies start producing the fake products of their opponents. This is what we call the cut-throat competition. This way, they harm and malign their competitors and manipulate their own business.

To prevent such ill-practices, many companies have started using security holograms, which they convey to their consumers using the print and digital media. This is the safest way to prevent the business nowadays.

Security stickers are made of high level technology that creates a unique label that cannot be theft, copied or duplicated by the fakers. Moreover, these are stuck to the original product in such a way that it cannot be used after that. Transferring a hologram from one packet to another is impracticable. These are the reasons why security holograms have become so popular these days. These stickers are made after intense processes of coating, finishing and embossing. Lets know what it is that has made these labels a must for companies and manufacturers-

Customizable: These labels can be customized, and are made according to the specifications given by the company or the manufacture. These safety patches, generally, reflect the brand name, the brand logo and/or the a message (which the manufacturer want to convey to  its consumers), from different angles.

Unduplicable: These labels are made considering the high level of privacy and shield, and it is almost impossible to create the exact copy of the opted security label. These anti-counterfeit foils are made using unique images, logo and messages that can never be mimicked. These stickers are made using such technologies that convert 2 dimensional images into 3D images. It has multiple layers of images, which also makes it difficult to ape.

Security Holograms have come forward as a big help in the market that is full of counterfeits. A number of companies and brands are using this technology, which has given great results in maintaining their identities. These are safe and secured for both the companies-brands and consumers. It also lets companies maintain a bond with their customers.

Lasersec India: Hologram Stickers Manufacturer

Monday, July 15, 2013

Pharma Labels Giving Some Relief from Counterfeits

Stock of Duplicate Medicines Caught by the Police- is one of the most seen headlines in newspapers. Moral of the society has gone down at such a down level that counterfeiting is found in every aspect and segment of the market, even in the medicine market, technically known as the pharmaceutical industry.

There are a large number of active fake manufacturers in the pharmaceutical market, who produce duplicate medicines and supply the same in the market. These similar looking medicines may have ill effects. Instead of helping people recover, these duplicate medicines may cause growth of diseases. These fake medicines are not only a threat to the society but also to the businesses of pharma companies. Manufacturers of these fake medicines make the same products as pharma companies do. Their fake products do not only have similar look but are also packed in a similar way so that they can make people buy them. By maligning the big names of the pharma industry, the counterfeits affect the capital and business of original companies. The illegal manufacturers earn more profit than the originals because the manufacturing cost of duplicate medicines is quite less. They are not even bothered with the fact that they are harming the mankind with their fake drugs. We can say that this industry needs special anti-counterfeiting solution, which can save the lives of people.

There are many anti-counterfeiting solutions in the market that help original manufacturers in saving their name and business. Even for the pharma industry, there are available a number of solutions and services, one of which is pharma labels. Using a pharma label can help manufacturers to prevent the counterfeiting of their products.

Using pharma labels is the most convenient and affordable method of expelling the makers of duplicates medicines from the market. These stickers are designed in a way that copying them becomes almost impossible. Generally, these labels are made using two or three dimensional (2D or 3D) imaging system. These holographic labels have a unique coding which is really hard to track for anyone. Apart from a unique bar coding, a holographic pharma label has all the information about the brand, price, date of manufacture, the date of expiry, etc. These labels tell that the medicine a consumer is about to purchase is genuine, and it is safer for him to use.

Made under intense privacy and security, pharma labels are really hard to copy. The technology used while making, manufacturers of these labels create multiple layers of different images. This makes these labels unique. Moreover, there are several companies in the market that prepare company specific pharma label, which helps companies to maintain their brand name and image.

Secured pharma labels have also made it possible for the government agencies to track counterfeiting in the market. Now, consumers can also use original medicines by seeing the hologram at the package.

Lasersec India: Hologram Stickers Manufacturer

Wednesday, July 10, 2013

Anti- counterfeit Solutions: A Smarter Way To Maintain Brand Identity

Using modern techniques, a number of duplicate products are being supplied in the market. It is certainly not a domestic scenario; in fact, it is viable all over the globe. Most of the time, brands get disappeared from the market even after a great launch and a long presence.
There was washing powder on the Indian market, which was quite popular as well, and their owners too were making bagsful of profits from it. About a decade after, another low quality brand stepped into the competition, which had a same logo, but with a difference, it had a spelling mistake, and this low quality brand, affected the original brand’s reputation. As a result, the former went disappeared from the market, and other big competitors (foreign players) took over the reign and created their monopoly.
Well, it is a story, which took place about twenty years back. If it would have happened in today’s high-tech generation, some anti- counterfeit solutions would surely have helped that brand in maintaining its name and reliability.
Anti counterfeit solutions are new age tricks and way-outs to tackle all the illegal cases of fake product manufacturing, product counterfeiting or brand imitation. There are numerous band-aids available in the market that let you fix the problem occurred by illegal manufactures. Let us have a look at a few available anti counterfeit solutions in following steps-
Holograms- These are the most common techniques used worldwide to control counterfeiting activities, being done against your product or brand. These high security holograms are made using unique computer generated codes that make them quite safe to use. There are two kinds of holograms- 2D Holograms and 3D Holograms- both are either pasted or printed on the package or the product package. The thing which makes it unique is the way it is prepared. These security holograms are made under highly secured and private environment, using different images and messages; copying the product or the package is easy, but imitating the style of holographic stickers is almost impossible for counterfeits.
Laser Stickers- These are one of the most secure anti-duplicacy solutions available for pharmaceutical products. Made using advanced laser printing technology, it creates a permanent print on the product package, and resembles the originality of the brand. There are also 2 kinds- 2D Laser Stickers and 3D Laser Stickers.
Hot Stamping Foils- These are normal foils that reflect two or three-dimensional images from it. It is one of the most affordable yet effective ways to maintain the brand identity.
Tamper Proof Holograms- It is one of the safest holograms, which are made using advanced laser printing technology that makes it impossible for counterfeits to temper the sticker.
By using above said and other smart anti-counterfeiting solutions, one can maintain the identity of one’s brand. 

Lasersec India: Hologram Stickers Manufacturer

Monday, July 8, 2013

Usage of 3D Hologram Labels can Shield your Company Products from Replication


To ensure prosperity of business, company owners need to resort to several measures these days. After the arrival and spread of online shopping, business owners spend lots of resources and money promoting their services and products for web users. You may have to devote a lot of time to promote products, explore social media campaign options, revamp company image and similar activities. While these may help expand your customer base, it is time you become aware of apparently unseen threats that can hamper progress of your business. Apart from emerging rivals in your sector, you need to think of activities of counterfeit product making rackets. 

All over the world, thousands of companies lose a huge amount of money owing to the nefarious activities of fake product manufacturers. These rackets operate in a stealthy way and it may take some time before you can understand how their activities are eating into profits. In fact, many company owners wake up late to their activities and realize the consequences. They can replicate products of various types with amazing accuracy that can leave original manufacturers spellbound. It is very difficult to spot the differences between such a fake product and original one for average buyers. As a result, many of them may buy fake medicine, toy, skin care products and many other items from the market. When this happens to your company products, you lose more than just revenue. 

The customers who understand they have bought a fake product may not understand who is responsible for their loss. They may grow averse to your company and spread negative publicity. This may harm the company image to an extent and you will lose customer base in the log run. Possibilities of legal problems can be there especially when customers get harmed after using fake low quality items. To prevent your company products from duplication, you may resort to holographic labels and stickers. These labels and foils work far better as protection from replication compared to other defensive measures against piracy.

It is not difficult to enhance protection against piracy with quality hologram embossments for your company products. Professional holographic embossment agencies can get your products labeled and embossed with customized hologram foils, strips and stickers that can make identification simpler. Hologram based labels, foils and stickers are known for their shining surface that can be spotted and recognized by the most naïve buyers. The silver hued surface reflects multiple hues when you look at them from diverse sides. You can ask the holographic printing entity to incorporate the logo of your company, text or graphics inside the labels. 

If you want your products to be shielded further from the risk of duplication, resort to 3D Hologram technology. With this technology, holographic solution providers emboss labels and stickers on product surfaces which create a visual impression of depth. 3D Hologram technology makes replication of embossed products out of bounds and at the same time, makes those products appear great. Such stickers and labels can be made in various geometric shapes to suit your product packaging.

Lasersec India: Hologram Stickers Manufacturer

Monday, July 1, 2013

3D Hologram Technology can Save Your Business from Counterfeit Rackets


Nowadays, a business owner needs to do a lot of things to ensure progress of his company. As a result, he has to look after aspects like product promotion, online marketing, brand image revamp and many more. To take your business to new heights of success, you may pay attention to all these and more. However, you also need to be careful about obstacles that may raise heads in the way of your company. You need to think of what you should do to tackle the menace of counterfeit industry. While it continues to function in a stealthy manner, the underground racket of product duplicators can prove to be a stronger threat than any of your rivals in the industry. 

Companies belonging to diverse sectors like retail, healthcare, hardware, FMCG and skin care have lost millions to the nexus of fake product makers worldwide. Before the racket of these product copiers attack your business, you need to chalk up a plan of defense. Change in product packaging or design will not be of much use against the copycats. They have smartened enough to replicate intricate aspects of product design including graphics and text that can fool literally anyone. To thwart their activities, you should resort to the services of professional holographic print and embossment providers.

Quality hologram embossments and prints are your best defense against counterfeit product makers. When your products are embossed with uniquely designed hologram labels, strips and foils, they can be recognized amidst lots of fake and identical looking stuffs. Hologram labels are known for their vivid silver surface which reflects light of multiple colors. This can be supported by buyers who are not much into technological stuffs as well without any problem. Once hologram foil or label is stamped on a surface, whether it is paper or aluminum, it cannot be taken off without signs of peeling. Hence, hologram embossed products can be considered safe from replication risk.

With time, technology used to make holographic labels has also changed for better. Apart from regular hologram embossment, you can now opt for spectacular looking 3D Hologram printing. It gives the hologram labels used on products a 3 dimensional look, which is basically a visual illusion created through advanced laser embossment. It looks nice and makes identification of genuine products even easier. You can find out holographic print service providers that can offer customized 3D Hologram embossment. Professional companies use mass embossment procedures that do not cost a fortune and so you need not worry about a massive hike in production cost. 

Prior to hiring a company for customized holographic printing you need to check its level of expertise. You may want to see a few samples of its work and if the entity is genuine and it should not hesitate. These companies have packages for various types of customers but you can ask them to modify a package to cater to your company needs better. To find resources on these entities and get feedbacks from its clients, you can look in social media circles.

Lasersec India: Hologram Stickers Manufacturer

Thursday, June 27, 2013

Hire Top Holographic Solutions to Save Your Company from Piracy Related Harm


You may have ambitious plans for your business like a lot of other entrepreneurs. When you want to make your business grow, it becomes necessary to pay attention to a lot of aspects. While you may have assigned tasks to specific employees, it is still necessary that you spend time after activities like promotion, advertising and web based campaigns. These may help you stave off competition but at the same time you need to be aware of existing issues that can stall progress of your business. Thousands of companies lose huge amounts of money every year owing to the malicious piracy rackets. The counterfeit product manufacturers can also make your company suffer losses if you are not careful. 

The repercussion of your company product getting duplicated can have more than monetary implications for the business. Revenue loss is only a part of the damage. Imagine what a first time buyer will feel after he gets fooled by the fake products and it is almost certain he will not feel like buying from your company in future. Apart from that, you cannot rule out chance of the enraged customer taking legal steps if he gets harmed by using spurious yet similar looking products. Such incidents can be detrimental to your company image. 

The bitter truth about the nexus of fake product makers is that most of the time they succeed in carrying out their activities in a clandestine manner. It is only when you observe a major deficit in revenue of your company, you wake up to the reality. Some companies try in vain to thwart replication of their products by making changes to product design and packaging. These copycats have become capable and powerful enough to accurately replicate all aspects of product design. However, there is a way you can put an end to their duplication activities. Holographic labels and stickers embossed on your products can act as a weapon to make their attempts at copying futile. 

There are companies that offer various types of hologram embossments for clients. However, before you search for such Holographic Solutions it is necessary to learn the basics of hologram embossment. In this technology laser ray is used to imprint text, graphics and codes on aluminum foil, strip or sticker surface. A hologram label has a shining sliver surface and diffuses multiple colors under light or sun. It can be made in various geometric shapes. After this label or sticker in embossed on surfaces like paper, aluminum or cardboard, taking it off is not possible without tampering. This makes replicating the sticker impossible for counterfeit nexus. 

You can hire regional Holographic Solution providers to get your company products safeguarded from piracy rackets. However, it is imperative that you hire right agencies for the job. Before signing up with a company you should assess its expertise level and reliability. You may ask it to customize an existing package to match your needs. Professional companies readily offer samples to new clients. You may get some idea about their services from feedbacks from earlier clients.

Lasersec India: Hologram Stickers Manufacturer

Wednesday, June 26, 2013

Opt for Quality Hologram Pharma Labels to Safeguard Your Company from Forgery


Nowadays, it is not just enough to rely on product quality and a stunning website to ensure your business profits remain sustainable. To leap ahead of rival brands in your sector, you need to rely on several new generation advertising and promotional measures. Social media promotions, email marketing and product line revamp can help you in customer base expansion and profit augmentation but be aware of hurdles that may rise in your company’s way to success. Have you ever thought about how counterfeit product manufacturers can silently erode your customer base and diminish your business revenue? A lot of companies from IT, FMCG, telecom, apparel and other sectors lose millions to the nefarious racket of fake product makers every year.

If you think it is the only monetary loss that your company will suffer from the activities of this nexus, you are grossly mistaken! When customers get tricked by replicas of genuine products, they often end up with a fake counterpart. Later they realize that they have not got their money’s worth. They may not be aware of the actual reason and become negative about your company and products. Nowadays, negative publicity spreads faster by social media platforms and online forums. This can be detrimental to your and image. Apart from that, customers harmed by use of fake products can resort to legal actions in some instances.

To avoid loss in revenue and damage to reputation of your company caused by counterfeit industry, you need to deploy anti piracy mechanism for your products. While methods like change in product design and packaging may prove futile against the menace of fake product makers, you can think of hologram embossment. This can effectively thwart product replication efforts of the piracy nexus. 

When your products are sold with hologram sticker or labels stamped on exterior, identification become easier for all. Any buyer can spot the difference between a product with hologram seal and a fake one without it. Holographic labels have a shimmering surface with silver color that is instantly distinguishable. Besides, the labels and stickers diffuse various colors when you put them below or near lights. Veteran hologram print agencies can incorporate different text, graphic and logos as per client needs in hologram labels and foils. This can make the embossed products literary immune to duplication attempts. 

There are a number of companies that offer customized hologram print packages for clients of different profiles. They can also cater to pharmaceutical industry clients and make quality aluminum Pharma Labels for medicines. Hologram can be printed on aluminum and papers of various thicknesses with ease. You need to find out the technologies used by such a company to mass produce hologram labels for clients. To get an idea about expertise of the company, you can surely ask for some samples and professional entities will comply without hesitation. In social media circles, you can find feedbacks of its customers and also come across some lucrative offers on packages. To resolve queries of any kind, you can talk with its representatives.

Lasersec India: Hologram Stickers Manufacturer